18 November 2010

Phenom 300 strikes killer blow to Hawker 400

The battle of the light jets has produced another casualty – the Hawker 400 is bowing out of the fight and ceasing its production.

This month’s surprise announcement from NetJets – that it had placed an order for 120 of the new Embraer Phenom 300 (50 firm orders with 70 optioned) – was probably the final blow. The two aircraft are very similar:

Embraer’s Phenom 300

Purchase price: $8.14M
Cost per flying hour: £1,900 (estimated)
Range: 1971nm
Seats: 7

Mustang’s Hawker 400

Purchase price: $7.4M
Cost per flying hour: £2,900
Range: 1400nm
Seats: 7

The very successful introduction of the Phenom 100, which has been widely praised, has shown that Embraer has found the winning formula. The 100 model has certainly proved popular with our customers at PrivateFly.com who have been almost universally positive about the aircraft, commenting as follows:

  • “The best cabin design I have seen. Such a lovely flight – thank you!”
  • “Yes, we managed to fit all the bags into the hold with ease, the crew and aircraft were perfect for the trip. I would like to use the Phenom again please.”
  • “The Phenom was a significantly bigger aircraft than the Mustang but at a fairly insignificant increase in cost”

It seems Brazilian manufacturer Embraer is the one to watch.

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