Can the new Learjet 75 Liberty unseat the Phenom 300?
Embraer’s Phenom 300 has been sitting very comfortably at the light end of the private jet charter market in recent years. But a new ‘lighter’ version of the Learjet 75 by Bombardier is aiming to unsettle it.
The new Learjet, the 6-seater Learjet 75 Liberty, was unveiled at NBAA-BACE in Las Vegas this week, with a full scale cabin mock-up demonstrating the new aircraft’s points of difference. Chief among these is a lower price tag of $9.9 million, compared to $13 million for the original Learjet 75.
The lowering of its price is being seen as a way of Bombardier targeting the market for the $9 million Phenom 300, which has been at or near the top of the most-delivered aircraft for several years now, while the original 8-seater Learjet 75 has been struggling.
Although it’s highly-regarded by customers and has the iconic Learjet brand behind it, the Learjet 75’s higher operating costs means it has struggled to compete against the more cost-effective Phenom 300 – and others including Textron’s Citation CJ3+.
So, by bringing the price of the new version down to below $10M, Bombardier hope to reclaim some market share in the years ahead.
The rescoped Liberty model also includes an Executive Suite at the front, with two forward-facing seats designed to appeal to the business market, giving more privacy and legroom within the overall cabin space.
Flight testing is now underway and Bombardier says the aircraft is on track for certification and service entry in 2020.
Whether it’s a Phenom 300, Learjet 75 or any other, our Flight Team experts can help you decide which aircraft is best for your flight. Contact us or call (24/7) us on +44 (0)20 7100 6960.
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