5 Questions to Ask Your Charter Broker

With the on-demand private jet charter market in the US made up of thousands of aircraft, operated by hundreds of different operators, it’s no surprise that most flights are arranged via a charter broker.

The role of the broker is to help you – the client – to filter and find the best aircraft for your flight from a huge variety of options. That’s a position of great trust and responsibility – one that we take very seriously here at PrivateFly.

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Whether you choose us to help arrange your flight (and we hope you do) or someone else, here are some of the questions you might want to ask before you choose a charter broker.

1. What industry accreditations & partnerships do you have?

As of February 14, 2019, charter brokers are under Part 295 regulations, as mandated by the FAA. However, most reputable companies (and certainly PrivateFly) will sign up for voluntary accreditation programs to show a consistent structure of following best practices.

For example, PrivateFly is an Argus Certified Broker and a Wyvern Broker.

These audit companies asses the broker’s business – they look at workplace culture, operational processes, and financial stability – to award certificates to those who meet the standards.

CEO Adam Twidell receives PrivateFly’s Certified Broker accreditation from Argus President, Joe Moeggenberg.

CEO Adam Twidell receives PrivateFly’s Certified Broker accreditation from Argus President, Joe Moeggenberg.

A good broker should also be a member of industry organisations, such as EBAA, NBAA, and BACA. Active participation in industry groups, events, and debates is a marker of a company with a focus on best practice, and one that looks to raise standards.

At PrivateFly we immerse ourselves in business aviation and our industry bodies. Our CEO Adam Twidell chairs the EBAA Broker sub-committee and was for many years a Council member of BACA.

A company’s supplier partnerships can also be a good indicator of their service standards, as major organizations go through a stringent audit process before working with any private jet company. At PrivateFly we’re a preferred supplier to Virtuoso, the world’s largest travel agency network, in addition to many other corporations and groups.

2. How long have you been in business?

It’s no guarantee – and there are exceptions – but choosing a charter broker with a long, successful business track record is an indicator of their quality. While digital transformation in our industry has brought many advantages, it’s also made it easier for some less-reputable charter brokers to start an online business, misrepresenting themselves and what they offer.

Having an impressive website is not a bad thing at all – and technology can add efficiency, cut costs and improve communication. But do your research and make sure the company behind the website has knowledgeable staff, is financially stable, and has been operating commercially for a sustained period of time – indicating that their business model is working, and customers are coming back.

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PrivateFly has been around for 11 years now, and last September we became part of Directional Aviation, a long-established group of business aviation providers that also includes Flexjet and Sentient Jet.

3. Can I read reviews from your existing customers?

In any industry, accredited reviews are a powerful indicator of a company’s service and quality; private jet charter is no different. Just like you might check Yelp before dining at a new restaurant, checking the reviews from an independent, third party program can help you get a sense of the company’s level of service.


At PrivateFly we collect reviews via Trustpilot, and also now via Google reviews. With over 700 reviews on Trustpilot, you can get a clear view of how real-life customers feel by reading their comments. And we’re proud to hold an average Trustscore of 9.8 out of 10.

4. How do I know my aircraft is safe?

Although a charter broker does not own or operate aircraft or employ crew themselves (and they should make that clear to you), a reputable company will have a rigorous process of evaluation for the aircraft operators they work with and a clear safety policy in place.

As a minimum, this should include working only with operators with a current AOC (Air Operator Certificate), which means they are approved by the relevant national aviation authority to perform commercial operations. In addition, make sure your broker only works with Part 135 certified aircraft operators. This means they are licensed by the FAA to carry passengers for commercial private charter and are governed by stricter safety standards than a Part 91 operator certificate – which applies to other types of non-commercial private flight.

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Above and beyond this, a well-established charter broker should have their own due diligence process, which means they choose not to use certain operators for their clients’ flights, even if they are certified. This could be for service level or safety reasons. A good charter broker should be able to explain their safety policy to you.

At PrivateFly, our commitment to safety has always been paramount and we perform our own due diligence, working only with aircraft operators and aircraft which meet our high standards of safety and service. Now part of Directional Aviation, we also benefit from our wider group’s safety process and experience, and are focused on continuous assessment and improvement of our already-high safety standards.

5. What does the price include?

When a charter broker gives you a quote – or hopefully a choice of quotes – for your flight, make sure this is a final price, including all fees, taxes, and catering costs. Unfortunately some less-reputable charter brokers may quote an initial price to win your business, then spring a nasty surprise later down the line.

(The only exception to this would be de-icing costs, which as an industry standard are charged after the flight – as it’s impossible to predict the cost of this beforehand. That said, a reputable broker should always alert you to the possibility of de-icing charges when you are flying in cold weather prior to your flight, and discuss ways to mitigate this cost if at all possible. Read more on de-icing charges.)

At PrivateFly we’re transparent and open about how we operate, and our quotes are always comprehensive from the start. We believe in creating a relationship of trust between broker and client, and one that leads to an ongoing relationship – which is why so many of our clients return to us and recommend us to others.

Have any additional questions for us? Our expert Flight Team are available 24/7 for more information, advice or a quote: contact us online or call (866) 726-1222.