Flying high with Red Bull and Embraer
Last month I was invited to visit the Embraer factory in Sao Paulo, Brazil. Luckily the visit coincided with Red Bull’s trip for the Brazilian Grand Prix, which meant I could combine both Red Bull’s and Embraer’s “wings”!
Not only was it fascinating (not to say slightly emotional) to see brand new private aircraft rolling out of Embraer’s hangar doors, ready for delivery around the world; but I also discovered more about Embraer’s history and their space in the private aviation market.
Embraer Corporate Jet History
The secret of Embraer’s decade of private jet manufacturing success has been converting their established airline types into corporate aircraft. This allows the private jet buyer to get much more aircraft for their investment.
Embraer has produced 7 private jet types:
Entry level 4 seater private jet that is classed above its ‘Very Light Jet’ competitors such as the Citation Mustang…read more
Set to dominate the European market. This aircraft is priced as a small jet but boasts a medium sized cabin…read more
Embraer plans to launch the Legacy 450 as a “mid-light jet”. The aircraft is designed for up to 8 passengers, with a range of 2300 nautical miles. Embraer plan to launch the aircraft in 2012.
Competitor busting pricing has its owners a huge amount of aircraft for its $27m price tag…read more
The extended version of the Legacy 600, allowing 14 passengers to travel 3900nm in VIP style and comfort….read more
A VIP version of the Embraer 190 regional airliner, the $49m price tag is the Brazilian crown jewel…read more
Walking through the Embraer private jet delivery hangar, it is clear that Asian customers dominates their order book.
The Asian private jet owner exhibits no reservations in advertising their business benefits of private flying. For example Jackie Chan’s new Legacy was painted with his name across its tail fin.
What an advert for Embraer in Asia that will be!
Embraer have also been able to introduce military technology into their private jets. The brand new Legacy for example will have ‘fly by wire’ flight controls which promises to make flights much more comfortable. By having the complete set of Military, Airline and Corporate Jet manufacturing, Embraer is able to deliver private jets that combine leading technology, with manufacturing efficiency – a winning combination.
A memorable weekend surrounded by Formula 1 cars and Embraer’s aircraft certainly gave me the wings to fly through to the start of 2012!