03 February 2011

Luxury leisure travel & private jets

PrivateFly.com‘s Marketing Director Carol Cork attended the TTG Luxury conference earlier this week. There was much debate amongst travel industry delegates about the definition of luxury travel and the role of new technologies versus personalised service. Key points that emerged were the importance of not overlooking the family market and the opportunities for ‘niche’ sales and revenue streams, such as private jet charter.

Carol spoke to delegates about the relatively untapped opportunity for travel agents to sell private jet charter to their clients. Agent-friendly tools such as PrivateFly’s Quick Quote cost calculator show that it can often be much more cost effective than people think – and can be competitive against first or even business class fares. Here she covers some commons FAQs about how PrivateFly works with travel partners, with the aim of making it much quicker, easier and transparent to arrange private charter flights for their customers.

Q: What is PrivateFly.com and how does it work?
A: PrivateFly makes private jet charter just as easy to sell as other travel products. The unique online platform compares availability and pricing from a network of 7000+ global aircraft – from helicopters to private jets to airliners.

Q: How much does it cost to charter a private jet?
A: It can be as little as £2,000 or as much as £150,000, with increasingly competitive prices as new and more affordable aircraft enter the market. Because the price is for the whole aircraft, it can be particularly cost-effective for groups.

Q: How do I know I’ve got the best price for my client?
A: The PrivateFly cost calculator gives an instant price estimate. Relevant operators then bid quickly for the trip in an open marketplace, ensuring the best available rate (with no hidden extras). Quotes include full details and images of every aircraft.

Q: It’s a luxury product, how can I be sure my client will receive VIP service levels?
A: The 24 hour operations team tailor each flight to suit the client – such as their favourite champagne, newspaper, or their dog’s fear of flying (pets can fly too!) Operators are vetted for safety and adhere to strict SLAs.

Q: How does it work commercially for agents?
A: The agent is paid a pre-agreed margin per flight, and this is included in the price that can be quoted to your client. PrivateFly also offers online content and functionality for travel retailers, including a branded white label version of the booking platform and integration of the Quick Quote cost calculator on partners’ websites.

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