PrivateFly Looks to the West

On-demand private charter provider PrivateFly, a Directional Aviation company, has announced the appointment of Robert Shaplen, as Senior Vice President Of Sales – West Coast.

Reporting to the company’s President of the Americas, Gregg Slow, Shaplen will be focused on building clients and charter flight sales in California and other Western states, alongside PrivateFly’s existing US teams, based in Boston and Fort Lauderdale. The company plans to build a sales team centered in the region, and to open an office in California within the next 18 months.


Shaplen brings seven years of industry sales experience to the new role, most recently from Gama Aviation, and previously from XOJET. He says: “I am delighted to be joining PrivateFly, and excited by the opportunity to play a significant role in our US expansion. The West Coast region is a hugely important one for business aviation.

“PrivateFly’s combination of speed, service, and expertise – with the industry backing of our parent company Directional Aviation – offers a compelling proposition to clients. I’m looking forward to building our presence here and making PrivateFly the ‘go to’ choice for on-demand charter in the region.”

Gregg Slow, PrivateFly’s President for the Americas, added: “We are now well-established on the East Coast, with our teams in Boston and South Florida performing and growing well. And while we have a robust client base throughout the United States,  it is now the right time to focus our efforts on West Coast expansion. Robert has a proven track record in industry sales, combined with the energy and leadership skills we need to build this important new team. We’re excited to welcome him, and to see the impact and growth he can make as the year unfolds.”

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